Team Leaders

TDI is essentially a people business whose designs and creative ideas for future thinking transport solutions are entirely shaped by the wide ranging 'coincidence' of skills, project experience and personalities within the core design team:

Martin Pemberton

TDI Founder and Creative Lead


A qualified interior designer, and with a masters degree (distinction) in industrial design engineering, Martin has 40 years experience designing for the automotive and public transport sectors. He is a Fellow of the Chartered Society of Designers and Fellow of the Royal Society of Arts.


Martin started his career as a product designer with David Carter Associates (DCA), eventually becoming Senior Associate and heading up DCA's newly formed transport design studio. In the mid nineteen-eighties he relocated to Sydney, Australia to establish DCA's first overseas branch office as General Manager.


On returning to the UK, Martin became a founding partner of Warwick Design Consultants and a year later established Transport Design International (TDI). In addition to managing his own consultancy, Martin has also been engaged as Vice President, Vectus Ltd (a Korean owned company specialising in the development of intelligent transport systems) and Design Director with AVE Rail, Derby (formerly British Rail Interiors Division).


He has variously served as chairman of the South Warwickshire Chamber of Commerce, Council member of the Chartered Society of Designers, advisor to the Department of Trade & Industry (DTI) on behalf of the UK Design Council, business sector representative to West Midlands Regional Assembly Policy Forum for Transport and occasional visiting lecturer and moderator at the universities of Birmingham, Coventry and more recently Falmouth - where he was Associate Lecturer in Sustainable Product Design. 


Martin has received numerous awards including: Business Innovation Award for Coventry and Warwickshire, West Midlands Design Award for Transport, Industrie Forum Design Hanover iF (product design) Award, Marketing Design Week Award, Toshiba Year of Invention Award, Millennium Product, Global Light Rail awards for Outstanding Engineering Achievement and Technical Innovation and the DTI Small Firms Merit Award for Research and Technology on four successive occasions. He has also made several appearances on the BBC's Tomorrow World programme as well as various televison news programmes.


In December 2019, Martin stepped down as Managing Director to further champion sustainable transport solutions such as electric AGVs and 'very light rail' and to provide creative direction on projects.


Away from the office, Martin has enjoyed many diverse interests including painting, scuba diving, mountaineering, skiing, building a house, touring in his classic car and more recently walking the South West Coast Path and even appearing as a 'supporting artist' in the recent television series of Poldark.

Darren Smith

Head of TDI (bio to follow)

Paul Salkeld

Head of Design


A graduate of industrial design from Teesside Polytechnic in 1983, Paul has worked with TDI since 1988. He is TDI's most senior designer, providing expertise in industrial design, human factors and the detail production engineering of vehicle bodywork, interiors and equipment. 


Paul has also been very closely involved in the development of technical guidelines for transport related accessibility regulations in the UK and overseas and served as a member of the industrial steering committee at Aston University School of Engineering and Applied Science.


In addition to hands-on CAD, Paul's responsibilities include managing design work within the studio and working with outside agencies and suppliers to deliver complex projects. 

Antoni Sozanski

Head of Engineering

A Chartered Mechanical Engineer, Antoni started his career in 1995 on the Graduate Engineer Scheme with Alvis Aerospace and Transmissions. Since then he has held multiple roles across a range of industry sectors including: crane systems engineering, magnetic equipment for materials handling (in the nuclear and transportation markets), automated warehousing, advanced airship technology, train washing systems and rolling stock design - delivering high value projects at an international level.   


More recently, as Projects and Engineering Director for Severn Lamb, Antoni was responsible for the design, manufacture and testing of a wide variety of bespoke rail and road transportation products. This included specific responsibility for the ULR Express railcar (in partnership with TDI) where he led the build team through the entire project involving systems engineering, procurement, manufacture, assembly, test, delivery and commissioning.

Adrian Howson

Chief Technical Officer


A Fellow of the Institute of Mechanical Engineering, Adrian started out developing special purpose vehicles for the UK Ministry of Defence (Royal Ordnance Factories) Procurement Executive in the early eighties. He continued to work on vehicles, minelayers and mine clearance systems for the next decade, with a two year period as Production Manager of Pearson Engineering - a Newcastle-based group making undersea cable laying ploughs and general fabrications up to 100 tonnes.


He was recruited back to Royal Ordnance, then part of BAe, in the early nineties and worked in the Future Systems Group as a Project Manager where he also undertook an MBA with the City University Business School, London


In the middle nineties, he joined Cambridge Consultants and after four years moved to PA Consulting, the larger technology and business consultancy.  In total, after perhaps two decades in consultancy he has worked on (and usually led) 150 different projects ranging from multi-million pound manufacturing systems to the development of small consumer and medical products.


Adrian has been working with TDI since 2015 on a variety of light rail and electric vehicle projects and is now managing all systems engineering functions within the business.

Matthew Hall

Senior Designer


Degree qualified at the University of Technology in Sydney with a Bachelor of Design, Matthew has worked on a diverse range of design projects in Australia, Denmark, China and the UK. He is an accredited Member of the UK Charted Society of Designers (MCSD) and has designed high-technology products that have won the Red Dot design award and Australian International Design Award. Matthew has also been credited as a co-inventor of several products granted worldwide patents.


Matthew joined TDI in 2011 after working on Electrostar  and Turbostar projects at Bombardier Transportation UK in Derby. 


Matthew is fluent in spoken Mandarin Chinese, a language skill acquired through several long-term stints of studying at the renowned Beijing Language and Culture University followed by immersive study at the Yunnan University in Kunming and further tuition at Sydney University. 

J├Ârgen Gustafsson

Associate (engineering), Stockholm Office

Jörgen holds a M.B.A. from Uppsala University, Sweden (1996) and M.Sc. in Electrical Engineering from Linköping University, Sweden (1987).


Prior to becoming a consultant in the railway sector and joining the TDI team, he was Chief Technology Officer at Vectus Korea, and Managing Director of the Vectus branch office in Sweden. 


Between 1988 to 2001Jörgen worked at ABB and Adtranz (today part of Bombardier Transportation) in a number of senior roles including: Head of Engineering at the Metro Rolling Stock Division in Sweden, Manager of Rolling Stock Project Engineering, Engineering Manager of Power Electronics and High Voltage Systems as well as Project Engineer and Sales Engineer in various rolling stock projects ranging from mainline (high speed tilting trains, locomotives and electrical multiple units) to mass transit (commuter trains, subway and light rail).


From 1995 to 1999 he was secretary to the Swedish National Committee for standardization within Cenelec and IEC (TC9, railway applications). 

John Brown

Design Director, Sydney Office


John Brown, Design Director and co-founder of TDI in Australia, undertook design degrees in New Zealand and the Royal College of Art, London. He worked as a consultant with AID (Allied International Designers) in London for five years before creating his own product design studio, Design Resource, in Sydney in 1980.


John has worked on major design projects in Europe, Asia, Australia, New Zealand and the USA. Many of his client partnerships extend for periods of 20-25 years, creating ongoing ranges of successful product designs. TDI Asia is one of the leading transport design studios in Asia, specialising in passenger rail and marine design.


In addition to product design, design management and innovation management, John acts as an expert witness in design related legal matters. He is a past judge for the Wheels Car Design of the year, and has lectured at a number of Australian and New Zealand Design Universities, and is a Member of the Australian Institute of Design.